StockNews - Asia Pacific Breweries to sell Tiger Beer in the United States

Singapore's most recognized beer - Tiger Beer will be officially distributed across the United States by Anheuser-Busch Wholesaler Network. Tiger Beer will join the expanding American brewer's portfolio in the growing U.S. import category. The agreement, announced today by both breweries, gives Tiger Beer access to Anheuser-Busch's broad marketing and sales expertise and to its wide-reaching U.S. distribution network. The deal follows the recent announcement of a similar partnership with the Dutch brewer, Grolsch , continuing an aggressive push by Anheuser-Busch into the high-end beer category.

By accessing Anheusr-Busch's network of around 600 independent retailers in the United States, which is considered one of the best in the industry, Tiger Beer will penetrate more into the fastest growing segment of imported beers in the United States Beer market. Last year, imported beers sold in the US take up 12.4% of the total market, with a volume of 25.6 million barrels. Past growth in the imported beer market in the US have grown at an average of 5 percent for the past 5 years.