StockNews - China Hongxing to sponsor Erke Cup

China Hongxing has signed a RMB45 million sponsorship of the Erke Cup that is to be organized by the China Tennis Association & International Federation. The company would be the main sponsor for the Women's Tennis Association (WTA) Tour in 8 cities across China. With the whole event named as the Erke Cup, it will be held in Beijing, Tianjing, Chongqing, Chengdu, Changsa, Nanjing, Shanghai and Guangzhou between May to October. As the tournaments are held in China's largest and most cosmopolitan cities, it would bring added value and brand recognition for Erke in China.

On top of that, tennis is one of the sport that is growing in popularity especially amongst urban residents. China Hongxing’s tennis shoes have been voted as“The Favourite Tennis Shoes in 2004” by the China Tennis Public Appraisal in April 2005, and this upcoming Erke Cup should strengthen its leading position in the tennis shoe category.